Madame Yvette is, before being a fashion brand, a culture of coherence and analysis. There is no point in creating objects if their history cannot be part of a positive evolutionary movement in the direction of life and the preservation of the environment. 

After two years spent travelling throughout France and Europe to select the best farmers, dyers, spinners, weavers, dyers and manufacturers, Madame Yvette chose flax and soon hemp for their ecological virtues. Madame Yvette’s clothes are of a claimed sobriety, easy to wear and to match, designed in spun materials, woven in France or in Europe, to be made in Paris.