Siwone sums up the brand’s vision as “a consciousness-raising piece of everyday life”. Based on the Japanese concept of one mile wear, the brand aspires to create a new way.

A hymn to softness and slowness, Siwone offers a “life-style wear” wardrobe that blurs the lines between indoor and outdoor clothing, designed in natural materials, with a concern for eco-responsibility and in light colours. Between the first name Simone, one of the most French, and the first name Siwon, one of the most Korean, the designer, Siwon, brings together these two cultures that inhabit and inspire her. 

Siwon studied at the ESMOD Paris school and then gained experience in different houses such as Olympia le Tan. At the same time, she develops her universe through illustration under the name of “duh unn”.